Regina took a personality test in high school and found herself wanting to try all of them, in what was perhaps a first glimpse into an entrepreneurial journey. That same school placed heavy influence on making your career align with your higher calling. This really hit home for Regina and she felt like that was what she was best at. “Do well by doing good” as Regina says.
Founding the Super Smart Pillbox EllieGrid
It all started when Regina witnessed her family members struggle to keep track of medicine during cancer treatments. Regina’s co-founder Abe, came to her with this idea for a smart pill box that made pill tracking easy. Given Regina’s first hand experience with the hassle associated with counting pills, she was immediately enthused.
Abe and Regina were at different universities, but found time to begin the first iteration of the would be product. The first steps included going to Hobby Lobby and Radio Shack to buy some “jankity LED lights”, plastic, and glue–just so they could build a prototype to show their professors.
“We went to Professors in the engineering school and asked for their top 3 students, and we stalked them” Regina
Once the team was built, they went back to their universities and worked with 3D printers from school . to work on the next prototype. Next, they entered competitions with different incentives like “access to free office space” and “access to manufacturing”, hacking their way to legitimacy in true startup, bootstrapped fashion.
The Importance of Feedback
To test out the product, the team ventured into restaurants, parks, and other spaces booming with people. Instead of just a survey or talking to people they knew, Regina figured it would be more beneficial to speak with real people and get critical feedback as they tried out the product.
For one thing, they didn’t want to be like all of the other pill boxes which go directly to medical providers, instead Regina wanted to be “super customer centric”.