The Persistence of Touchpoints in Marketing

By: Carson Sweezy   Journalism is a Grind NPR media correspondent, David Folkenflik spoke to a class of roughly twenty Digital Journalism students at William & Mary on a varying range of topics. Folkenflik, a professional with experience at the national level, brought his insight to the students and provided helpful advice for their endeavors. Underneath … Continue reading The Persistence of Touchpoints in Marketing

Episode 26: Relational Marketing, Innovating How We understand Products with James Kotecki

What is Relational Marketing? Relational marketing is about telling a story. In the very beginning of the show, we jump into describing what James Kotecki does, and we end up coining the term “relational marketing” to describe his niche style. Essentially, it’s the evolution of content marketing.   The Podcast College Dorm Interviewing James began … Continue reading Episode 26: Relational Marketing, Innovating How We understand Products with James Kotecki